what we heard

Just two years after completing a nine-figure portion of a $1 billion global campaign, TNC CA was keen to take a moment and learn from its campaign’s success—to reflect on how far it had moved the dial from its previous campaign and consider what it would take to prepare for the next one. Eager to maintain post-campaign momentum, TNC CA’s team of experienced and passionate frontline fundraisers hoped to solidify their growth from the campaign work, prioritize the department’s needs and responsibilities, and determine how to build up the pipeline needed for their major gifts program beyond the campaign.    

Results

Hand in hand, the development assessment and frontline fundraiser training served to capture the most value from TNC CA’s highly rated prospects – diversifying and strengthening TNC CA’s maturing pipeline. 

What We Heard

Having already partnered with TNC in IL on a range of successful fundraising projects, they were looking to develop specific recommendations for fundraising sustainability and growth in the business unit. To ensure the organization was maximizing the potential of all its resources, TNC in IL requested an analysis of staff roles, technology, methods, processes, and procedures with coordinated suggestions to maximize fundraising in preparation for a comprehensive campaign.

Results

Our development assessment not only redefined the Nature Conservancy in IL’s sustainable giving goals but also significantly influenced the areas of focus for its fundraisers, reshaping their portfolio sizes and compositions to maximize the impact of TNC in IL’s fundraising efforts.  

What We Heard

RMHC Bay Area was planning a new campaign to ensure every major children’s hospital in the Bay Area has a comprehensive range of housing, meal, and support services; to tackle the crisis of food insecurity for families with children in the hospital; and to launch new technology, programs, and partnerships to help families find the resources they need. To make this possible, RMHC sought to build the first comprehensive Ronald McDonald House Program for families and children at UCSF Benioff Children’s Hospital Oakland, create Family Rooms at each of its partner hospitals, expand its regional meal program serving children’s hospitals and clinics throughout the Bay Area, and ensure a holistic approach to family support through new partnerships and resources.

With a strategic plan already in place, RMHC was looking for a partner to determine the amount of capital to be raised in support of RMHC’s plans, develop compelling campaign communications for a multi-phase campaign, and help RMHC connect with new corporate and community partners in the Oakland area.

Results

Using the data captured from a capacity analysis of potential donors, Campbell & Company mapped out a model to strengthen donor relationships through enhanced relationship management. We also implemented Campbell & Company’s proprietary software Beam Insights, providing RMHC Bay Area quantitative analysis and real time reporting and insight into the philanthropic potential of their donor community. Our roadmap toward campaign success for the 30M initiative kicked off successfully with the support of RMHC Bay Area’s Board upon completion of the campaign planning study.

What We Heard

Like nearly all of its peers, the Guthrie’s operations were significantly impeded by the COVID-19 pandemic; the theater has continued to work to rebuild its live audience even as the pandemic has receded. Major gifts were critical to the Guthrie during this challenging time, but the development team observed that it was more difficult than they expected to secure meetings with prospective donors who “looked like” good major gift prospects based on their capacity and giving history. They urgently needed to understand which prospects their lean team should focus on and forecast what the organization might expect from these donors in current and deferred gifts.

Results

The Guthrie is proceeding with its fundraising plans, with a stronger prospect list and a more realistic sense of what contribution might be expected from the individuals on the list. The analysis identified a segment of highly-engaged patrons with strong capacity who were not managed by Guthrie staff; the team is taking steps to qualify and cultivate these individuals, who are key to the future major gift pipeline.

Targeted insights and custom tools

Campbell & Company created a suite of automated dashboards in Entrinsik Informer.  The dashboards provide a daily view of campaign donations, board giving, alumni donor retention, donations by constituency, opportunity pipeline, and opportunity yield analysis. In addition to providing targeted and helpful insights, these dashboards save staff time that was previously spent creating ad hoc reports. 

Campbell & Company also developed an alumni engagement score for ACPHS that automatically refreshes and is displayed in a custom built application, identifying alumni who have recently increased their engagement or who are highly engaged but not yet managed.  These tools will allow ACPHS to further their goal by focusing on engaging the right constituents at the right time. 

Results

Albany College of Pharmacy and Health Sciences now has access to automatically refreshed reporting in a centralized location. They have the tools they need to reduce time spent on ad hoc reporting and to identify promising new prospects.   

A Small Building with Significant Impact

Capturing the scope of what The Inn does for children and families and the role it plays in advancing medical breakthroughs was a complex task. The case for support needed to reflect the Inn’s impact on children, families, the community, the NIH, and the world—and describe the impact that philanthropy can make at every level.

Messaging: The Vision Deck

With the theme of discovery at Overlake as our foundation, we wove together a cohesive story of Overlake’s campaign that captured its urgency and vision and why it matters for students. This image—and message-driven presentation has equipped school leaders to truly convey the campaign plans at an overarching level—whether in a staged presentation or in one-on-one conversations.

Capturing the spirit of Chicago

We landed on a bold yet welcoming campaign name, This is Chicago, anchored by a simple message that resonated throughout the CHM community: everything that makes Chicago Chicago flows out of our history, and the Chicago History Museum keeps it alive.

Bringing the details to life

To support a campaign brochure built around anthemic messaging, visionary goals, and storytelling, we worked with CHM to build out detailed—yet concise and thematically cohesive—inserts for each major campaign project.